The modern travel industry is driven by online booking platforms primarily because of the lowest flight fares they offer. As the number of aggregator platforms that assist customers in buying air tickets at an affordable range proliferates, so does the competition in the market. Unlike a decade back when the mere possibility of an online booking site was more than we could imagine. However, today, in modern times, there are an overwhelming number of sites, all swearing to the best place to buy airline tickets.
Although having several options while booking flight tickets will help you explore the best services available with different airlines, compare and contrast and then complete purchases, the overall process becomes too time-consuming and frustrating. Customers today, of course, like the luxury of booking the lowest flight fares from the comfort of their homes. However, they also want the process to be as seamless and quick as possible. If they could find all the best features in one platform, they would not like to browse around and instead complete their purchases in an instant.
This includes value-added services like free travel insurance, notification alerts on price reductions, and mobile-first browsing experiences. And most of all, the best place to buy airline tickets is one that is easy to use and meets the demands of today’s on-the-go consumers.
Finding an online booking system with the right combination of options is highly critical for aggregator platforms in the competitive ecosystem. Here are a few features that customers look for and must be a part of your online flight reservation system.
#1: Offer compare and contrast features with all major airlines
An online airline booking system must serve as a one-stop tour portal for customers to book reasonably priced air flights for any destination globally. The interface should be such that it allows customers to seamlessly locate the top flights to the preferred destination, browse through the list, search for relatable offers based on the spot and budget, and book it in an instant. The best part- it should allow a traveller to look for fares of various airways from the respective page of the travel website.
#2: GPS based system
To provide users with global information on airlines for availability and pricing, the best place to buy airline tickets must incorporate a GDS (Global Distribution System). To facilitate such features, your travel website must use APIs to enable customers to obtain flight information in real-time. This business model allows you to build an advanced and effective booking engine that boosts website traffic.
#3: Multiple languages and currency options
If your website caters to a global audience, it is imperative that it offer more than one language and currency option. Today, international travel has become a common occurrence, and an online booking system must support and adapt to region-specific languages, currencies, and cultures. It must allow a user to gain a customized version of the website and seamlessly switch the display to their preference from the comfort of their homes.
#4: Online payment processing
People are opening up to paying for everything online via credit cards, debit cards, or other payment solutions. Denying your customers the instant gratification of booking a trip via their preferred payment providers might send them to your competitors. Therefore, you need to offer localized payment options to your users.
#5: Automated emails
It is imperative that you send out booking confirmations, trigger emails when a user visits a website but does not complete their purchase, or wants to cancel their booked flight due to some reason. Your online reservation system must be customized to send reminders, travel tips, tourist attractions at their preferred destination, and so on. All you have to do is format and schedule emails and boost the booking numbers on your website.
#6: Third-party integration
Whenever you are traveling with business coaches for entrepreneurs and Modern travelers conclude their travel decisions based on social media reviews, photos, and shares.
Then, there is the integration with Google Maps to help visitors with the exact location of the airports. Customer-facing marketers can harness the collective power of all these systems to promote brand awareness, attract potential customers, tweet about their urgent updates, and announce updates. Your online booking system must integrate with other third-party platforms and apps to boost user experiences and system performance.